Men suicide every single day in Australia

We can change this

About Us

Too many Australian men suicide, and bold new approaches to suicide prevention are required. So we produce a wide range of innovative, and demographic specific, mental health projects that give men the resources, skills and language they need in order action for their mental health.

We exist to make it an easier option for
men to take positive action than to suicide.

There are a range of barriers that stop men from taking action for their mental health and our campaigns and initiatives help to break these barriers down.

With 20% of Australians experiencing poor mental health in any given 12 month period2, it’s an issue that affects us all.

1 Causes of Death ABS, 2012
2 "Creating a mentally healthy workplace", PWC 2014
Spur Project's Point of Differe

Our Approach


We give men the resources to take control of their mental health before the tough-times come.


We have simple, accessible, non-clinical, action-oriented conversations about mental health.


We engage people without them even realising it's for their mental health.

Embedded Action

All projects involve active participation, rather than passive observation

Dissected Approaches

Different demographics require different approaches and mediums.


Our projects connect people and harness the power of groups.

Our Projects



Mental Health Never Gets Old

Men aged 80+ suicide at a rate higher than any other age group in Australia, and 100,000 Australians are committed to changing that.

#OLDMATE encourages the public to sign the online pledge to spend at least one hour per month with an "Old Mate" in their life, with the aim of creating over 1.2 million volunteer hours over the next year to improve mental health.

Key contributing factors to poor mental health in the elderly are living with illness, isolation, and loss of independence, yet as a community, we can all help increase connection, skilling and the mental wellbeing of our elderly relatives, friends and neighbours.

Live Now


We Help You Change the World

Meet our new, sister company, SPUR:LABS which designs ground-breaking campaigns and initiatives for people and organisations who want to create real social impact.

We found we were getting approached more and more by other organisations to see if we could help them create the sort of deep change, innovative social measurement and public engagement we do at Spur Projects. As a not-for-profit we're always looking for new ways of funding the work we do.

So, it seemed like a no-brainer to create a social enterprise that not only helps other organisations, but funnels profit back into the charity. We call that a win-win-win.

Live Now
This is a Conversation Starter

This is a Conversation Starter

12 Aussie Comedians. 12 Aussie Bands. 12 Songs About Mental Health.

This is a Conversation Starter is a fundraiser concert planned for the Melbourne Comedy Festival, 2018. It pairs 12 Australian comedians with 12 Aussie (music) artists to write and perform songs about mental health.

The songs might be hilarious, poignant, gripping, awkward or something else altogether. But, all use storytelling to expand the conversation and language around mental health.

Storytelling is the key to cracking open the mental health discussion in a meaningful way. Everyone can relate to bad days, stories of stress, and complete-and-utter failure. Humour is a powerful vehicle.

Launching 2018


Building Connections Between LGBTIQ+ and Religious Communities

Congregate is a crowd-sourced platform that allows the community to “up-vote” religious organisations, churches, mosques and other religious centres on how LGBTIQ+ friendly they are.

There is a persistent assumption that LGBT+ and religious communities are at odds with each other. While this can be true, Congregate aims to celebrate the increasingly positive nexus of the two.

It provides a potentially life-saving source of information - especially for young LGBT+ teens who are straddling coming out, their faith and their families.

Launching 2018
How is the World Feeling?

How is the World Feeling?

The World's Largest Real-Time, Mental Health Survey

Last October, 10,144 people from 104 countries logged how they were feeling over seven days, creating the largest open-source database of emotions with over 56,992 submissions.

The data collected by the free app allows an individual, organisation or government to create more effective mental health initiatives. With over 800,000 people suiciding around the world each year, more effective projects are desperately needed.

The project acted as a conversation starter about mental health, a personal health tracker, and a global source of invaluable data.

"How is the World Feeling?" was built off the back of Spur Project's 2014 "How is Australia Feeling?" campaign, and will return in 2018.

Returning 2018
Fuck Up Night

The Blue Letterbox

Harnessing the Connectedness of Rural & Remote Areas

Suicide is a critical issue for those in regional and remote areas with significantly higher statistics than metropolitan areas.

The Blue Letterbox is a “pop-up” event where those in rural and remote towns collectively paint their letterboxes blue as a symbolic declaration. This declaration is a commitment of two things:

1) Commitment to taking action and reaching out to their community for support when they go through tough times.
2) Commitment to “be there” and support others in their community who are going through a tough time.

Project Pending
Fuck Up Night

Fuck Up Night

Let's Celebrate the Mistakes We Make

On a set date at a set time, people gather in a range of venues across the world to have a drink and a chat. It's a pretty standard night out. Well, almost.

There are two rules to a Fuck Up Night:

1) You must meet at least one new person.
2) You must share at least one "fuck up" you've made.

It doesn’t matter how big or small the fuck up is. Let's face it: We live in a competitive society where weaknesses, mistakes or “fuck ups” are covered up, glossed over or ignored, rather than enjoyed for the glorious learning opportunity that they should be. Fuck Up Night changes that.

Project Finished
Get Silent. Get Heard.

Get Silent. Get Heard.

You think that talking about how you’re feeling is challenging?
Try not talking at all

Get Silent. Get Heard. throws down the challenge to go silent for 24, 48 or 72 hours - all to raise awareness and funds for men’s mental health and suicide prevention.

Too many young blokes reach a point in their life where they think that taking their own life is a better option than talking about how they’re feeling. So, the project is designed to demonstrate that although starting a conversation might not be the easiest thing to do, staying silent is a lot harder.

The Blue Letterbox is a “pop-up” event where those in rural and remote towns collectively paint their letterboxes blue as a symbolic declaration. This declaration is a commitment of two things:

1) Commitment to taking action and reaching out to their community for support when they go through tough times.
2) Commitment to “be there” and support others in their community who are going through a tough time.

Project Finished
Soften the Fck Up

Soften the Fck Up

Australia. We Need to Talk.

We live in a country where boys and men are taught to bottle up the thoughts and feelings we have. At its core, "sucking it up and just getting on with life" is built on the idea of resilience - which is a positive thing. The problem is that ignoring problems doesn't actually build resilience.

Soften the Fck Up aims to challenge masculinity constructs that limit the willingness and openness of men to talk about how they're feeling.

We don't need to redefine masculinity. We need to undefine it.

Project Finished

The All-Volunteer Team

Lee Crockford

Will Stubbs

Benjamin Moriarty

Brett Scholz

Damon Klotz

Emilia McNamara

Peter Johnston

Nick Sterkenberg

Adrian Tynan

Andrea Hannah

This is great! I lost a very close friend to suicide just a few short years ago. I hope these projects reach and change lives. Keep up the great work.

I f*cking love this!!!! I'm going to talk about this with everyone I know.

This saved me 6 months ago. Things haven't really changed since then but my perspective has, and I'm happier now. Thank you.


  1. We believe that there is no such thing as a typical Aussie male.

  2. What we do can, and will, create change.

  3. All men have the capacity to take control of their mental health and seek help when needed.

  4. Being courageous means challenging the status quo, asking the tough questions and starting the important conversations.

  5. We value agility and flexibility. Taking action is more important than dwelling for too long on a single idea.

  6. Empowerment comes from co-creation. We give people the space to work with us to reconstruct their experiences.

  7. We believe in staying authentic to the message and cause. We stay true to our words.

  8. We maintain our innovation by remaining fresh, optimistic, disruptive & dynamic.