Spur Projects



Spur Projects is an evolving idea: We believe that to tackle the rate of suicide amongst men in Australia, bold new approaches to suicide prevention are required.

Suicide remains the leading cause of death for men aged 14 to 44, and 80% of all suicides are men1

We produce innovative mental health campaigns that will reduce the rate of suicide in Australia.

We're here to make it easier for men to take
positive action than to take their own lives.

We know that the risk of suicide diminishes drastically when people have help and support. For many men, however, there can be a range of barriers to help-seeking behaviour.

That needs to change, and we exist to change that.

Spur Projects is an all volunteer team. With 20% of Australians experiencing mental health issues in any given 12 month period2, we know that it’s an issue that affects us all.

How is the World Feeling?

The world's largest, real-time, mental health survey

7 Days. 7 Continents. 7 Million Participants. 70 Million Emotions.

Get Silent. Get Heard.

Australia goes silent on mental health

You think talking about how you’re feeling is challenging? Try not talking at all.

The Blue Letterbox

Harnessing the connectedness of rural & remote areas

1,000,000 letterboxes.
1,000,000 commitments to positive mental health

Fuck Up Night

Let's celebrate the fuck ups we make

In bars and cafes across the world, people gather to share their stories of failure

Soften the Fck Up

Australia, we need to talk...

We don't need to redefine masculinity. We need to undefine it.

Old Mate

Because suicide prevention never gets old

The rate of suicide continues to increase as men age - particularly in men aged 80+

This is a
Conversation Starter

Mental health is no laughing matter

12 Aussie Comedians. 12 Aussie Bands. 12 Songs about mental health.

How is Australia Feeling?

Australia's largest, real-time mental health survey

What would it mean if we knew exaclty how people were feeling and when?


Lee Crockford

Damon Klotz

Will Smith-Stubbs

Brett Scholz

Benjamin Moriarty

Emmy Singh

Nick Sterkenberg

Emilia McNamara

Peter Johnston

Adrian Tynan

Ben Andrews

Andrea Hannah

This is great! I lost a very close friend to suicide just a few short years ago. I hope this campaign reaches and changes lives. Keep up the great work.

I f*cking love this!!!! I'm going to talk about this with everyone I know.

This saved me 6 months ago. Things haven't really changed since then but my perspective has, and I'm happier now. Thank you.


  1. We believe that there is no such thing as a typical Aussie male.

  2. What we do can, and will, create change.

  3. All men have the capacity to take control of their mental health and seek help when needed.

  4. Being courageous means challenging the status quo, asking the tough questions and starting the important conversations.

  5. We value agility and flexibility. Taking action is more important than dwelling for too long on a single idea.

  6. Empowerment comes from co-creation. We give people the space to work with us to reconstruct their experiences.

  7. We believe in staying authentic to the message and cause. We stay true to our words.

  8. We maintain our innovation by remaining fresh, optimistic, disruptive & dynamic.